From real-time pricing logic to white-labeled clarity, we helped a client transform car valuation from vague guesswork into confident selling.
In the pre-owned car market, prices are everything -but no one knows what "fair" really means. Buyers suspect hidden margins. Sellers feel undervalued. Dealers rely on fragmented data, gut instincts, or outdated spreadsheets.
Our client, a fast-scaling auto tech startup, wanted to fix this. They envisioned a white-label pricing engine that dealers could brand as their own -one that blended real-time market trends, vehicle condition, buyer demand, and pricing history to generate an instant, explainable price.
The challenge? Make it feel simple. Make it feel fair. And make it adaptable enough to serve thousands of dealers across regions -without ever feeling generic.
We weren't just building a pricing tool -we were restoring confidence to a broken conversation.
We began with value perception workshops, talking to used-car dealers, first-time sellers, marketplace buyers, and fleet managers. The signals were loud:
This wasn't a B2C app. But it still had to earn trust at first glance.
We designed the interface around moments of reassurance. Instead of overwhelming users with variables, we surfaced just enough context -mileage, region, variant demand, recent comps -to make the price feel earned.
Under the hood, the platform processed thousands of daily listings, historical sales data, user-submitted reports, and third-party sources.
A platform that lets dealers deliver instant pricing clarity -and build trust without losing control.
within ±6% range
after pricing interaction
within first 60 days
in brand voice across 23 white-label integrations
for all active deployments
