We didn't just update an app - we turned it into a daily local utility. With built-in AI recommendations, verified news, and real-time alerts, it became a platform neighbors actually needed.
Our client set out to refresh a neighborhood app that had become predictable: lost-pet posts, check-ins, and passive chatter. But deeper analysis showed the real issue wasn't connection-it was relevancy.
We focused on redefining utility at three levels:
We built trust by layering clarity into every interaction:
We built the architecture to support hyperlocal utility across 200K+ neighborhoods:
The result: an app that felt personal, responsive, and indispensable-without sacrificing privacy or safety.
This wasn't just a redesign. It was a rebrand of what a neighborhood platform could be-informative, emergent, and tied to real life.
return weekly -a marked engagement uptick
Verified local news partnerships, boosting referral traffic back to source outlets
delivered to targeted households within affected zones
launched as first-of-its-kind neighborhood agent powered by communal history
