We didn't just build an ecommerce platform - we gave it a brain. One that could solve, guide, and sell -all in the same conversation.
Most ecommerce platforms focus on what everyone expects: catalogs, carts, checkouts. And that's exactly what our client came to us for. But during early discovery, a clearer problem surfaced: customers weren't converting because they weren't being understood.
Product variety was a strength. But it also caused friction - too many options, too little context, too few answers when they were needed most. The support team couldn't scale. The UI couldn't adapt. The help center was just… there.
We shifted the lens: instead of just building a store, we'd build a store that listens -and responds.
We approached the app like a salesperson who knows when to help, when to recommend, and when to get out of the way. That thinking shaped two of the most defining layers of the product:
But these weren't bolt-on features. They shaped the entire experience: product discovery, cart nudges, post-sale engagement - every tap felt intentional.
Customer support wasn't a chat window in the corner. It was an invisible thread woven throughout the experience.
We mapped out the 20+ most common friction points - delivery doubts, returns, payment clarifications - and designed trigger-based support responses before the user had to ask.
Every conversation made the user feel seen - not managed.
The recommendation engine wasn't just about "people also bought." It was about what made sense now.
We trained collaborative filtering models on browsing patterns, time of day, cart activity, and soft signals like hesitation time or scroll depth.
While the AI was the hero, we built the entire ecosystem that made it work - and feel seamless.
Everything was designed to evolve - whether it's new product lines, seasonal logic, or changing tone guidelines.
The AI didn't sit on the sidelines -it became the frontline. The app learned to assist, recommend, and reassure - all while staying invisible when it needed to.
in product discovery-to-cart conversion
without human intervention
in engagement on recommended items
for in-app conversations
post-AI interaction on key product pages
