We didn't just build a community app – we created a home where advice, stories, and support naturally flowed between owners who shared more than pets: they shared lives.
The client came to us with what sounded simple: a social space for pet lovers. What they truly needed? A trusted hub where health, care, and companionship came together – not just another place to post cute pictures.
We treated posts not as the product – but as the path to real-life care. This led to two defining breakthroughs:
The app wasn't just built to connect – it was built to support.
We mapped the top frustrations for owners: repeated questions, unreliable advice, and constant notifications. Then we built responses to each – into the product.
It wasn't about chatting more. It was about making communication translate into better pet care.
We trained NLP models to detect unanswered questions, surface expert guidance, and tag relevant owners – all without manual moderation.
The experience was only as strong as the system beneath it. So we built one that grew like a trusted companion, not just a chat room.
Posts weren't the goal. Care was. And when the app began surfacing expert answers, organizing advice, and building trust – all without overwhelming owners – people didn't just share more. They cared better.
response time to health-related questions
in repeated queries across active groups
in shared vet-approved resources
among owners using local community features
emergency posts in tracked pilot phase over 3 months
